I utilize only ethical techniques. I create meta tags, I bold text, I interlink your content, I use header tags, ALT tags and various other techniques. I recommend various tips to make your site search engine friendly, and handle some of the SEO friendliness changes. I DO NOT use cloaking, spamming or keyword stuffing. My solemn vow is that I will never use a less than ethical technique that can ban you from the engines.