The Secrets of Effective Postcard Marketing Revealed

If you use postcards, you already know that this strategy is an effective marketing tool for small businesses, providing a significant return relative to your investment.

But are you achieving maximum value from your campaigns? Are there ways to improve your communications with your client base? Should postcard marketing be a bigger part of your total marketing budget?

To answer these questions, consider the following factors:

1. Event Marketing vs. One-to-One Marketing
The nature of small business means that you have personal relationships with your customers. Smart business owners know they need to maintain and expand these relationships. Unless your business is purely event driven (once-a-year conferences, seasonal businesses, etc.), consistent, habitual marketing is the key to your success. Thank you cards, "preferred customer" offers, product/service announcements, shopper experience surveys, and requests for referrals all keep you in regular contact with your customers - and that keeps them interested and buying!

2. Postcard Presentation
Take a good look at the postcards you are sending out. What do they say about your business? How would you react to them if they appeared in your mailbox? Are the graphics/images representative of your business? Do they send the right message? Are the colors rich and sharp? Research studies have shown that direct mail pieces with a full-color, clearly identifiable marketing message/offer are far more likely to be retained and acted upon by recipients.